UNION, N.J. (10/14/24) – Director of Athletics Kelly Williams announced today the signing of a historic media partnership deal with On New Jersey (ONNJ). This deal is the first of its kind for any institution in the New Jersey Athletic Conference.

"This is an exciting moment for Kean University and the Kean Department of Athletics & Recreational Services as we become one of the first universities in New Jersey to partner with ONNJ", said Williams. "Through this collaboration, we aim to innovate and expand our digital presence to provide a premier platform that showcases the exceptional achievements of our student-athletes, coaches and teams, as well as the championship culture that we foster both in the classroom and in competition. It is truly a great time to be a Kean Cougar….Cougars Climb Higher Together!"

The multi-phase deal will include Kean Athletics becoming the title sponsor of On Sports with Mike Black, ads on both the On New Jersey streaming channel and MeTV, streaming of Kean Athletics contests on the On New Jersey platforms and a student-mentor partnership.

On Sports with Mike Black is a daily show that covers all aspects of sports in New Jersey. Kean head coaches and student-athletes have both appeared on the show in the last year.
Kean University will have ads placed on both the On New Jersey streaming channel and on the MeTV WJLP New Jersey/New York network channel.

In addition, On New Jersey will stream live broadcasts of Kean athletic home events to their streaming channel.

Finally, a mentor partnership will give all Kean University students access to hands-on experience with On New Jersey branded shows. These students will work closely with industry professionals, learning the ins and outs of broadcasting while contributing to a show's success.

On New Jersey is the premier FREE live TV streaming channel exclusively focused on the Garden State. They offer local news, community engagement, politics, sports, and more. Their Emmy Award-winning talent, comprised of proud New Jerseyans, that have been with ONNJ since their launch in 2021.

The MeTV WJLP has a household reach of 7.6 million, while ONNJ has a household reach of over nine million Garden State residents.  

"We are thrilled to partner with Kean University Athletics to bring their exciting games to a wider audience. At On New Jersey, we are committed to showcasing local talent and celebrating the hard work of student-athletes across the Garden State. This partnership allows us to amplify Kean University's athletic achievements while providing an engaging platform for fans and the community to connect with their favorite teams" said Lisa Marie Falbo and Gerald D'Ambra, co-founders and managing partners of On New Jersey.