Union, N.J. (3/26/25) – Kean University Athletics has partnered with Opendorse to create an all-encompassing Name, Image and Likeness (NIL) platform for the department.
Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 150,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from hundreds of colleges and thousands of brands, fans, donors, and partners including Team USA, LEARFIELD, Keller Williams, and more.
"This is great news for Kean University's athletics department! Partnering with Opendorse and utilizing their NIL platform can really open up some exciting opportunities for our student-athletes. By leveraging our student-athletes' passion and talent, they'll have a chance to create personal brands, build relationships with sponsors, and even profit from their hard work in ways that were previously unavailable." – Kelly Williams, Director of Athletics and Recreation, Kean University
In addition to NIL compliance, content and education, every Kean student-athlete will receive an Opendorse profile, which is customizable and able to be promoted on their personal social media platforms. Each athlete has the opportunity to review opportunities, accept deals and compensation and disclose the activity all within the Opendorse app.
"We are thrilled to welcome Kean University to the Opendorse family as our first partner in the New Jersey Athletic Conference. Partnering with Kean Athletics is an exciting step as they continue their mission to provide student-athletes with the best possible holistic experience during their time in the program. This collaboration is a tremendous reflection of Kean University's leadership and forward-thinking approach." - Blake Lawrence, Opendorse Co-Founder and President of Collegiate Operations
As part of the partnership, Kean University will receive a branded online marketplace. Cougar fans, sponsors and donors will be able to browse, book, pitch and pay Kean student-athletes for NIL activities all in one compliant platform.
